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Guías 15 de febrero de 2026 • Ganafy Team

How to Promote Your Loyalty Program on Social Media

Effective strategies to promote your loyalty program on Facebook, Instagram, and TikTok to increase customer participation and engagement.

Your loyalty program might be amazing, but if your customers don’t know it exists, it won’t work. Social media is the perfect channel to promote your loyalty program and motivate more people to participate.

In this guide, we’ll show you effective strategies to promote your loyalty program on Facebook, Instagram, and TikTok, with practical examples you can implement today.

Why social media is ideal for loyalty programs

Social media offers unique advantages for promoting loyalty programs:

  • Massive reach: Connect with thousands of potential customers without advertising costs
  • Direct interaction: Answer questions and resolve doubts in real-time
  • Visual content: Showcase your program attractively with images and videos
  • Virality: Satisfied customers share your program with their contacts
  • Segmentation: Personalize messages based on interests and behaviors

A well-promoted loyalty program on social media can increase participation by 40% to 60%.

Strategies for Facebook

1. Post a launch announcement

When you launch your loyalty program, create a special post explaining:

  • What rewards customers can earn
  • How the program works
  • How to sign up
  • Exclusive benefits for members

Pin this post to the top of your page so it’s always visible.

2. Create featured stories

Facebook stories disappear after 24 hours, but you can create permanent “Featured Stories”:

  • Tutorial on how to join the program
  • Testimonials from customers who have earned rewards
  • Reminders of exclusive benefits
  • Updates on special promotions

3. Share customer testimonials

Nothing convinces more than seeing real customers enjoying rewards. Share:

  • Photos of customers redeeming their rewards
  • Positive comments about the program
  • Short videos of customers explaining why they like it

Always ask permission before sharing customer content.

4. Run exclusive giveaways for members

Create special incentives to join the program:

“This Friday we’ll raffle a special prize among all our loyalty program members. If you’re not registered yet, you have until Thursday to join.”

This creates urgency and motivates people to sign up.

5. Post benefit reminders

Don’t assume everyone remembers your program benefits. Post weekly reminders:

  • Monday: “Members get an extra stamp on all purchases this month”
  • Wednesday: “Collect 10 stamps and get your free reward”
  • Friday: “Program members get early access to our new products”

Strategies for Instagram

1. Use interactive Stories

Instagram Stories has perfect tools to promote your program:

  • Polls: “Do you know about our rewards program? Yes/No”
  • Quiz: “How many stamps do you need for your free reward?”
  • Swipe up: Direct link to sign up (if you have 10k+ followers)
  • Question stickers: “What reward would you like to see in our program?”

2. Create attractive visual content

Instagram is a visual platform. Create eye-catching graphics showing:

  • Step-by-step of how the program works
  • Visual progress: “5 stamps to your free coffee”
  • Before and after: comparison between buying without vs. with the program
  • Infographics of benefits

3. Use Reels for quick tutorials

Reels have excellent organic reach. Create short 15-30 second videos:

  • How to add the digital card to your phone
  • Process of redeeming a reward
  • What happens when you collect all stamps
  • Differences between your program and physical cards

4. Organized story highlights

Create sections in your Story Highlights:

  • “Program”: General information and benefits
  • “How to join”: Step-by-step tutorial
  • “Rewards”: What members can redeem
  • “Testimonials”: Happy customers with their rewards
  • “FAQ”: Answers to frequent questions

5. Collaborate with local micro-influencers

If your budget allows, work with small local influencers:

  • Give them products in exchange for mentioning your program
  • Ask them to show the sign-up process
  • Create exclusive promo codes for their followers

Micro-influencers typically have more engaged and authentic audiences.

Strategies for TikTok

1. Create fun educational content

TikTok favors entertaining and educational content. Some effective formats:

  • “3 reasons to join our loyalty program”
  • “POV: When you collect your 10th stamp and get your free reward”
  • “Surprising customers with secret rewards”
  • “What you DIDN’T know about our loyalty program”

2. Leverage trends and popular sounds

Adapt viral TikTok trends to your program:

  • Use popular sounds of the moment
  • Participate in relevant challenges
  • Create your own challenge: “Show your Ganafy digital card”

3. Show behind-the-scenes

TikTok audiences love authentic content:

  • How you prepare rewards
  • Customer reactions when redeeming points
  • Employees explaining why they recommend the program
  • QR code scanning process

4. Educational series

Create a series of short educational videos:

  • Day 1: “What is a loyalty program”
  • Day 2: “How to sign up in 30 seconds”
  • Day 3: “All the ways to earn stamps”
  • Day 4: “What rewards you can redeem”
  • Day 5: “Tricks to accumulate points faster”

5. Collaborate with your audience

TikTok is very collaborative:

  • Answer questions in duet videos
  • Share customer content using your program
  • Create videos reacting to comments about the program
  • Ask for suggestions for new rewards

Strategies that work across all platforms

User-generated content

Motivate your customers to create content about your program:

  • Create a unique hashtag: #MyReward[YourBusiness]
  • Offer incentives for sharing their experience
  • Re-share the best content on your channels
  • Feature “Customer of the month” with their story

Content calendar

Maintain consistency with a posting schedule:

  • Monday: Weekly motivation and benefit reminder
  • Wednesday: Tips or education about the program
  • Friday: Testimonials or success stories
  • Sunday: Sneak peek of next week’s promotions

Clear call-to-actions

Every post should have a clear action:

  • “Swipe up to join”
  • “Comment WANT to receive the sign-up link”
  • “Share this post and tag a friend”
  • “Click the link in our bio to register”

Respond to all comments

Interaction increases organic reach:

  • Answer questions about the program immediately
  • Thank those who share positive experiences
  • Resolve doubts from interested people
  • Use responses to create FAQ content

Metrics to measure success

Monitor these indicators to know if your strategy is working:

  • New sign-ups: How many customers join after seeing your posts
  • Engagement: Likes, comments, shares on program posts
  • Reach: How many people see your loyalty content
  • Clicks: How many click on sign-up links
  • Conversion: Percentage of followers who join the program

Adjust your strategy based on what type of content generates better results.

Common mistakes to avoid

1. Only promoting when you launch the program

Don’t make a single announcement and forget about it. Promote your program constantly with different approaches.

2. Being too technical

Explain benefits in simple terms. Avoid jargon or complicated processes.

3. Not showing the rewards

People need to see what they can earn. Show real photos of rewards.

4. Ignoring negative comments

If someone has a complaint about the program, respond publicly and resolve the issue.

5. Not adapting content to each platform

What works on Facebook doesn’t necessarily work on TikTok. Adapt format and tone according to the social network.

Content ideas for 30 days

To help you get started, here are post ideas for your first month:

  1. Official program announcement
  2. Tutorial: How to sign up
  3. Featured benefit 1
  4. Customer testimonial
  5. FAQ: Common question 1
  6. Behind-the-scenes preparing rewards
  7. Reminder: Member benefits
  8. Comparison: With program vs. Without program
  9. Tutorial: How to redeem rewards
  10. Exclusive giveaway for members
  11. Featured benefit 2
  12. Customer success story
  13. FAQ: Common question 2
  14. Quick tip about the program
  15. Sign-up reminder
  16. Show the QR scanning process
  17. Featured benefit 3
  18. Customer video testimonial
  19. FAQ: Common question 3
  20. Infographic of how it works
  21. Special promotion of the month
  22. Tutorial: Add card to Apple/Google Wallet
  23. Featured benefit 4
  24. Compilation of happy customers
  25. FAQ: Common question 4
  26. Comparison with competition
  27. Benefits reminder
  28. Inspiring story of loyal customer
  29. Sneak peek: New reward coming soon
  30. Month recap and thanks to members

Conclusion

Promoting your loyalty program on social media doesn’t require big budgets, but it does require consistency and creativity. The most important thing is keeping your program present in your followers’ minds and clearly showing the benefits they’ll get by joining.

Start with one or two platforms where your audience is most active, create a basic content calendar, and adjust based on the results you get. Over time, your program will become a natural part of your social media strategy.

Ready to digitize your loyalty program?

Try Ganafy free and start rewarding your customers today with digital cards in Apple Wallet and Google Wallet.